Top Content Marketing Blogs to Follow

Content marketing blogs are the perfect way to keep track of the current trends. After all, you don’t have to be an expert yourself to benefit from content marketing. Take the advice of these industry leading blogs to ensure your content is making the impact you need with the audience you need.

8 Content Marketing Blogs You Should Be Reading

HubSpot Blog

With HubSpot’s blog, you get the insight of a variety of industry leaders. You’ll find tips and actionable advice not just on content marketing, but all forms of online marketing. With multiple blog posts daily, you’re never going to run out of interesting content to read.


QuickSprout is run by Neil Patel, who also happens to guest post regularly for HubSpot. Patel is well-known for his step-by-step approach to content marketing. He includes statistics, studies, and in-depth research in every post, so you’ll walk away feeling like an expert when you’re finished reading. It’s one of the most popular content marketing blogs, but don’t forget to also check out his self-titled blog as well for web traffic advice.

Content Marketing Institute

The Content Marketing Institute is one of the leading content marketing blogs. They publish new content every day from various industry experts. You’ll discover tools, tips, and the latest advice for making your content work for you.

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Moz Blog

Moz is highly focused on inbound marketing and SEO. You’ll find in-depth content from some of the top names in the content marketing niche. If you’re new to the blog, it’s worth exploring the blog by category to see all that Moz has to offer.

The Content Strategist

The Content Strategist is brought to you by Contently. Uncover the latest trends, learn more about your target audience, and find out which tools work best for your needs. It’s one of the more unique content marketing blogs simply for the variety of content, which ranges from trend predictions to a look back at content marketing’s past.


Want to learn more about content marketing, analytics, and optimization? The KISSmetrics blog has exactly what you’re looking for. Learn what Google likes, how to measure content performance, and what types of content perform best. This blog does all the research for you, so you don’t have to. One thing that makes this one of the top content marketing blogs is the detailed infographics.

Sprout Content

Sprout Content’s blog seeks to turn you into an inbound marketing expert. It’s full of actionable advice along with examples of how major brands are currently succeeding with content and inbound marketing. You’ll also learn what your target audience wants most from your content.


Curata isn’t one of the most frequently updated content marketing blogs on this list, but each post is filled with tips, advice, and tools to help you succeed in content marketing. You’ll find infographics, lists, and step-by-step guides from leading industry experts. The site often references trends as they apply to major brands and shows you how to make those same trends work for you.

Make sure to add all of these to your daily feed reader to never miss out on the latest content marketing news and advice.

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