SERP ranking is the position that your website holds in the search engine results pages. Using the techniques of search engine optimization (SEO), you can improve your SERP ranking for some of the most popular search terms in your industry. Use these tips to optimize your site and increase the amount of traffic it generates each month from search.
Choose Keywords to Boost Your SERP Ranking
Keywords are the bedrock of SEO. By including words and phrases that people are searching for in the pages of your site, you can persuade the search engine algorithm to rank your site more highly. Use Google’s Keyword Tool to find keywords that plenty of people are searching for. This tool can also show you keywords that don’t face much competition from your business rivals. These low competition keywords are often the easiest targets for improving your SERP ranking.
Use Keywords Correctly
Stuffing too many keywords into your webpages won’t do your SERP ranking any favors. In fact, this practice can even damage your site’s ranking. Search engines regard keyword stuffing as an attempt to manipulate them and will punish you for it with a reduction in your ranking. A good keyword density to aim for is around 1-3%: that means you should use a keyword roughly 1 to 3 times for every 100 words of text on your webpage.
Your aim should be to provide information or insight that people can’t find elsewhere on the web. That could mean being the first to review an exciting new product in your industry, or publishing an infographic that presents industry statistics in an interesting way. The more unique and engaging you can make your content, the more likely it is to attract search engine users. A good way to find ideas for useful content is to take a look at social media sites to find out what industry-related questions people are asking. Of course, it goes without saying that you should never, ever copy and paste content from a competitor’s website: doing this is likely to result in your site losing rank.
Optimize Your URLs
Optimizing your on-page content isn’t the only aspect of SEO. Optimizing the URLs of your webpages can also make a big difference. Every page should have a descriptive URL that makes it clear what content a reader is likely to find on the page. Not only are descriptive URLs good for SEO, but they also encourage readers to click through to your site.
Example: If you publish a blog post about Software as a Service for small businesses, the URL “http://www.example.com/blog/software-as-a-service-small-businesses” is much more descriptive than a generic URL like “http://www.example.com/blog/2014-06-05”.
Maintaining Your SERP Ranking Takes Work
Unfortunately, SEO isn’t a “set and forget” aspect of marketing. To maintain a good SERP ranking, you need to keep publishing content that is relevant, unique, and useful for your readers. Set up a blog and update it with fresh content every week to keep your SERP ranking high.